Business Marketing Attribution Marketo Paper 
SmartBug Media
NOVEMBER 3, 2020
Knowing which campaign touches influenced the buying process on an account basis can be tricky because there are usually multiple contacts under the account and opportunity, and they are all being marketed to. And the key to getting the best view of this is through multi-touch attribution models. The answer is: not easily.
Full Circle Insights
FEBRUARY 28, 2021
As consumers, we’ve all seen examples of what happens when business units within a single enterprise or partner organizations that jointly serve customers maintain data on different systems. It opens up whole new ways of doing business and solving problems. A Single Source of Truth for Marketing and Sales. White Papers.
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Engagio
MARCH 20, 2019
The problem of Marketing Attribution has been challenging marketers ever since there’s been marketing. We want to be able to measure and evaluate the effectiveness of our marketing investments to business results – and get precise measures of ROI. So, why is attribution so hard for marketers?
Full Circle Insights
MAY 20, 2022
There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle?
Full Circle Insights
JANUARY 28, 2021
In addition to the pandemic’s enormous cost in both lives and health, the measures enacted to slow the spread of the virus upended business operations across industries. But there’s one valuable lesson marketing leaders can take away from 2020: always be prepared for the unexpected. Adopt Agile Marketing Methods.
Full Circle Insights
NOVEMBER 10, 2020
John Wanamaker, department store magnate and marketing pioneer, famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”. But to succeed over the long haul, you have to understand exactly what drives marketing efficiency. Process efficiency is the other key to marketing success.
Full Circle Insights
FEBRUARY 8, 2021
Digital transformation has been a trending topic in the business world for several years, but out of necessity, efforts to upgrade digital capabilities accelerated sharply in 2020. CIOs have internal and external customers in mind when putting together the infrastructure that’s used by marketing and every other line of business.
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