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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What do you think?

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Why Content Marketing Matters To Me And Should To You

Convince & Convert

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. What formerly was the sole bastion of the media, is now also a company bailiwick. Previously, content about Kodak products would have been created by the media.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Is anyone out there? Does anyone care? What’s the Point?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately. With social media, the audience is in multiple modes – participating in many threads. You’re in hunting mode, looking for tracks and setting lures.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water. Every company is its own TV station, magazine, and newspaper. All rights reserved.

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B2B Marketing: Choosing The Right Promotional Mix

SalesIntel

In this blog post, we’ll explore the various types of B2B marketing promotions and help you decide which ones are best suited for your business. B2B or business-to-business marketing is the promotion of products or services to other businesses or organizations. This can lead to repeat business and a loyal customer base.

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It's Time for Real-Time

Convince & Convert

We are thrilled to be collaborating, as our thinking around the state of business goes together like Cap’n Crunch cereal and the first half of “Dark Side of the Moon&# (trust me). To aid your decision, here’s what it’s about: Business is increasingly done in real-time. Who they hire. I expect a dedication.