Remove Business Remove Leads Remove Multi-Channel Remove netFactor
article thumbnail

The 7 B2B website essentials: What customers want

Martech

A company’s website is the single most important media channel in the marketing communications toolkit. I stand by the old maxim, “If you don’t have a website, you don’t have a business.” Explain your products and services and how they solve business problems. Generate a lead. We get everything we need from social media.”

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.