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Adobe Experience Cloud Blog
SEPTEMBER 10, 2013
Social as a Thoughtful Business Channel. Here at Marketo, we have incorporated social media into our day-to-day practices and are using it as a critical channel for multiple functions within our business. But the leap to social media as an integrated part of business requires that guidelines be put in place. Do not lie.
Adobe Experience Cloud Blog
FEBRUARY 1, 2017
Most businesses create a sequence of experiences and events that they offer in the right place, and at the right time to get a prospect over the line. Back to our quarterback, our VP of Marketing, Shannon uses a combination of tools, such as Marketo and Bizible , to track the various “plays” needed to get a prospect over the line.
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Adobe Experience Cloud Blog
JULY 27, 2012
Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. Highlight how employee social contributions can be used for lead gen, and creating valuable relationships. Building relationships with sales leads. 2) Create a social media policy.
Adobe Experience Cloud Blog
APRIL 9, 2009
Prospects didn't get any information unless they went via the sales person; it was very Sales 1.0. Marketing did the trade shows and maintained the website, with a big gap between marketing and sales. I gently pushed to align marketing with sales , but the old model was too ingrained in the organization.
Online Marketing Institute
JULY 31, 2009
As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time.
Adobe Experience Cloud Blog
AUGUST 27, 2008
As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. What are your top 3 tips to help business to business companies tackle the art of innovation?
B2B Marketing Zone Posts
DECEMBER 1, 2010
Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There must be some good business reason they do it, right? . com , wiki. There better be. Why not use it? com , forums.
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