B2B Tech Marketers Make the Shift From Funnels to Lifecycles
Marketing Interactions
SEPTEMBER 20, 2018
This singular focus is a double-edged sword in recurring revenue and subscription business models. How easy is it to do business with you over time? This leads to expansion opportunities via cross- and up-sell potential. Originally published on Marketo Blog. Who are the new roles/people you need to engage?
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