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7 Proven MarTech Tools Every B2B Marketer Needs

sagefrog

But what exactly is a MarTech stack, and how can it benefit your business? LeadLander 7. By harnessing these technologies, businesses can gain valuable insights into their target audience, personalize their marketing campaigns, and ultimately drive better results. 7 Proven MarTech Tools Every B2B Marketer Needs 1. SparkToro 3.

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DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

Last week they announced their next leap forward, an API to return detailed company information quickly enough to use it to tailor visitor treatments. business addresses as a conventional IP lookup. It then added value by enhancing the data with business directory information and making it easy to buy the names of individual contacts.

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Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

A few weeks ago I published a product review of LeadLander. So the results of my informal survey were confirming our gut. Jeff Ogden : "I believe the best approach is an aged and gentle follow up with a subsequent action 3 business days or more out." Tags: nurturing leadlander demand marketing sales2.0

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Power Selling Tools: Things Every Startup Sales Team Needs Selling At a Startup

Online Marketing Institute

Visibility into marketing results: LeadLander One of the most overlooked areas for a sales team is access to website analytics. When most people think ab0ut website analytics they think of Google Analytics , which really is a poor tool for a sales person to be looking at as it provides information overload.

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Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

A few weeks ago I published a product review of LeadLander. So the results of my informal survey were confirming our gut. Jeff Ogden : "I believe the best approach is an aged and gentle follow up with a subsequent action 3 business days or more out.". Since then we've had a great experience using it.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Detailed information is vital for spotting potential customers. “How do you leverage otherwise anonymous traffic?&# Together, this offers clues about what the visitor might be interested in buying.