[Business, Hubspot] Getting More Out of Each Click with "Post-Click Marketing"
They can't identify the specific individual who visits a site, only the network location from which the visit originated. The distinction is that they filter out ISPs and supplement network location information with data from third-party sources. With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less.
DECEMBER 8, 2008 | WEBMARKETCENTRAL [Business, Hubspot] Getting More Out of Each Click with "Post-Click Marketing"