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Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

Nothing wrong with that; Beanstalk is targeted at small to mid-size businesses for whom basic is just fine. Speaking of CRM, Beanstalk has existing connectors for Salesforce.com , NetSuite and Leads360. Regarding the basic features: email, landing pages, surveys, and behavior tracking do indeed seem pretty basic.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.