Enough About Us! How to Tune Pitch Decks for the Reader
What Works - What Doesn't
OCTOBER 5, 2021
Except where the reader (such as an investor) is truly new to a field, summarize the problem statement quickly and move on. Too often, what passes for differentiation is a generic statement of end results (“We deliver true enterprise-wide protection against the threats facing your business.”) Tune the Problem Statement.
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