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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

An empowered buyer means that the role of sales will dramatically be impacted, requiring sales enablement and marketing to help redefine and drive a new breed of value selling professional. This, to serve a new breed of B2B buyer that completely rejects salesperson involvement and wants to manage the purchase process all on their own.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC.