Marketing Automation’s Next Frontier: Madison Avenue
Digital B2B Marketing
NOVEMBER 15, 2012
Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. Disclosure: Demandbase is a client of my employer.] Here are a few of the new partnerships and capabilities firms like Eloqua or Marketo will need to make this a reality.
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