Customer Experience Matrix
NOVEMBER 18, 2009
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. This has more to do with the degree of personal selling (and after-sale service) than anything else.
Customer Experience Matrix
JULY 22, 2010
Alterian and SmartFocus are also still independent, but are sold as services via marketing agencies (Alterian) or directly (SmartFocus). Although the world has certainly changed since the late 1990’s, I see no reason to expect a different pattern among demand generation vendors.
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Customer Experience Matrix
DECEMBER 20, 2012
Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Market2Lead was very good system, but it lacked the huge market presence that Oracle gains from Eloqua. The impact on customer service is likely to be even more negative.
Customer Experience Matrix
NOVEMBER 5, 2009
by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.) Technology may impede Software-as-a-Service sales automation vendors from adding marketing automation. Tags: software as a service demand generation marketing automation sales automation. See Who’s Afraid of the Big, Bad Wolf?
Customer Experience Matrix
FEBRUARY 24, 2009
Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly. Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework.
B2B Marketing Zone Posts
NOVEMBER 3, 2009
Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers - Content Marketing Today , October 23, 2009. Is Social Media Wasted on PR Agencies? Lead generation metrics should emphasize opportunities not just leads - B2B Lead Generation Blog , October 27, 2009. Is Social Media Wasted on PR Agencies?
Customer Experience Matrix
JUNE 18, 2008
Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. This is not to say that Market2Lead is especially hard to use.
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