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How to improve marketing ROI with clean data

Martech

A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. Things like missing data, bad or old data, siloed data over to the side, duplicates spanning across multiple systems.” And, thankfully, response rates have also risen to between 10% and 20% over their benchmark.

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Troubleshooting your B2B marketing data problems

Biznology

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.