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7 Signs Your Manufacturing Company Should Hire a Marketing Agency

SmartBug Media

When marketing isn’t your area of expertise, creating and executing marketing strategies geared toward your manufacturing company can seem overwhelming. Marketing is an expansive and ever-evolving subject, encompassing content marketing , email marketing, database marketing, and so much more.

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15 B2B Marketing Books You Need to Read

Directive Agency

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. Likeable Social Media by Dave Kerpen. Content Inc.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However — and this came up frequently at the recent Social Media AZ event — in B2B applications, they haven’t been as useful because people still often use a different e-mail address for personal and business use. So, in your experience, are there products making those cross-references?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Imagine you are a business that has a customer database that includes age, income, email address (and probably several other fields). I suppose that people like big mouths have always had more influence, one way or another. Great leveler for small businesses and a competitive advantage if they execute well. Good stuff.

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Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

Our friends at Janrain , all kinds of interesting social signing and social media database marketing. You want to have more customers than employees in most businesses. Also our good friends at Infusionsoft , email and CRM folks that we use for all of our email stuff at Convince & Convert and at Social Pros.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Demand Streamâ„¢ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. Reverse IP look up appears to be the new thing here.

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Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. And you can do that in account-based ways. Matt: Yeah.