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New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Please let us know how they are working for you.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Rather than try to refine the definition, I challenge providers to think about how to talk about and demonstrate their unique differences in ways that are more compelling to business users than just overlapping tech-talk. We marketers are good at creating campaigns. We marketers are good at creating campaigns.