Business, CPL, CPO and Hubspot - B2B Marketing Zone

Is paid social advertising still worth it in 2023?

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SEPTEMBER 28, 2023

After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. But Abdallah, paid social is sooo expensive I want to remind you of my CPL at Armorblox: $3k. For reference, here’s what the average CPL on Facebook and LinkedIn looked like from April 2022 – April 2023: LinkedIn: $123.85 My next move?

Paid Content

Paid Content Paid Social Agency Cost per Lead Advertising Agencies

Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments

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DECEMBER 5, 2023

Ok, down to business. Optimize for pipeline (not CPL) and use auto-pause My biggest gripe with native ad channels is that you can only optimize toward vanity metrics like leads, impressions, and clicks. Our customers are tip-of-the-spear innovators who are all in on pursuing unconventional tactics. 101-500 4.3X

Cost per Lead

Cost per Lead CPL Paid Search Agency Ads

B2B Marketing Zone

Is paid social advertising still worth it in 2023?

Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments

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