CPL, CPO and Hubspot - B2B Marketing Zone

Is paid social advertising still worth it in 2023?

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SEPTEMBER 28, 2023

After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. But Abdallah, paid social is sooo expensive I want to remind you of my CPL at Armorblox: $3k. For reference, here’s what the average CPL on Facebook and LinkedIn looked like from April 2022 – April 2023: LinkedIn: $123.85 My next move?

Paid Content

Paid Content Paid Social Agency Cost per Lead Advertising Agencies

Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments

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DECEMBER 5, 2023

Optimize for pipeline (not CPL) and use auto-pause My biggest gripe with native ad channels is that you can only optimize toward vanity metrics like leads, impressions, and clicks. There’s nothing inherently wrong with this—we’ve all done it—but this approach won’t cut it if you’re truly trying to maximize your budget.

Cost per Lead

Cost per Lead CPL Paid Search Agency Ads

B2B Marketing Zone

Is paid social advertising still worth it in 2023?

Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments

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