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9 Benefits of Lead Nurturing

Hubspot

Not yet doing email nurturing of your leads? Lead nurturing allows you to develop a relationship with your leads in a timely and effective way, all with an email series you can set up once to run automatically! 9 Reasons to Use Lead Nurturing. Lead nurturing is an opportunity to show that you are an expert in your field.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information.

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How Workflows Take Marketing Automation to the Next Level

Hubspot

Lead nurturing is a crucial part of any effective marketing strategy. Because if you’re not managing your leads properly, you're wasting your time, marketing resources, and money. Workflows take lead nurturing to the next level. Leads from companies with more than X employees. What Are Workflows, Exactly?

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4 Failing Marketing Relationships You Need to Fix ASAP

Hubspot

Is your sales team upset with your marketing team for sending them subpar leads? It’s the face of your business and the first impression a visitor has of you, so it should be a reflection of your company’s standards. There’s no doubt about it, SEO is hugely important in attracting leads. Personalize and target your content.

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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. These include Genoo , Hubspot , Infusionsoft and OfficeAutoPilot.

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15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

SnapApp

A well-oiled inbound sales machine means reps spend less time working low quality leads, and more time closing sales. More leads in, more revenue out. In fact, almost half of B2B sales reps list lead quantity and quality as their top challenge: ( Source ). This lead qualification is a major problem for many B2B organizations.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.