Direct Response Coach

article thumbnail

Account-Based Marketing and Direct Mail

Direct Response Coach

It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want). It starts with the understanding that most of your business is going to come from a small group of businesses that [.]. It’s a hot new trend in marketing these days.

article thumbnail

Is a direct mail postcard enough?

Direct Response Coach

Check your mailbox and notice how many business mailings are postcards. Do a Google search and see how many postcard companies are out there. The direct mail postcard is hot right now. Ask anyone who is considering direct mail, and their first thought is almost always to use a postcard. Large, small or in between, [.].