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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Facebook Ads Library. This is a brand-new tool Facebook has put out to offer better transparency for its ad platform. We still see ppc ads for local businesses in national, (geographically unrelated) searches. Google Ads’ call extensions can “significantly increase clickthrough rate” according to Google. Conclusion.

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12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About

Hubspot

How page views translate into calls-to-action clickthroughs and form completions, which shows the conversion of those all-important website visitors into contacts. The more important metric to your boss isn't the impressions and clicks on the display ads -- it's the actions taken after that impression or that click.

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. Bots: Automated scripts that scour the web and click on advertiser banners. And trust is what drives conversion to real sales, real customers and real business value. “ Mobile CPMs are 75 cents.

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