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Now Available: Guide to Blending Search and Display

KEO Marketing

The essential guide for marketers entitled “ How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI ” is now available from KEO Marketing. The days when business-to-business (B2B) marketers could treat search and display as two distinct and separate entities are long gone.

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Marketer’s Guide to Blending Search and Display

KEO Marketing

Almost as many internet users respond to display ads by performing a search on a search engine (27%) as those who click on the ad itself (31%). iProspect ). When combined, Search + Display delivered optimal results. About KEO Marketing. KEO Marketing Inc., Microsoft ).

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