Remove Business to Business Remove Trade Show Remove Transparency Remove Word of Mouth
article thumbnail

Evolution of the 4 P’s of Marketing: Say Hello to the New Marketing Mix

Directive Agency

Promotion used to be limited to TV ads, billboards, radio, and good ol’ word of mouth. Depending on the size and bandwidth of your company, the majority of companies in B2B have a sales team, or they attend relevant trade shows throughout the year. In short, you need to get out there and….

article thumbnail

Evolution of the 4 P’s of Marketing: Say Hello to the New Marketing Mix

Directive Agency

Promotion used to be limited to TV ads, billboards, radio, and good ol’ word of mouth. Depending on the size and bandwidth of your company, the majority of companies in B2B have a sales team, or they attend relevant trade shows throughout the year. In short, you need to get out there and….

article thumbnail

3+ Social Media Marketing Ideas for Construction & Engineering Companies

Lake One

Historically, construction and engineering companies have been known to heavily utilize one-way advertising including TV and radio ads and billboards, as well as offline face-to-face interactions and word of mouth. Amp Up Your Social Media at Expos & Trade Shows. At your next trade show, utilize a SnapChat geofilter.