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Guest Editor: The Why and How of B2B Podcasting

The Customer

To answer the “why” embrace podcasting as a B2B tool, think of your most compelling, successful salesperson bottling and syndicating their best client-whispering: it’s a way to personalize a company’s value proposition in what feels like a H2H conversation. Our focus is the more narrow business to business ecosystem.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

And even if your website needs to stay “all business,&# Facebook is where you can give a face and personality to the company. All of these ideas will help your fans make a stronger and more personal connection with your company. link] BizCider | Top 10 Questions Businesses Asked Us About Facebook Marketing [.]

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Learn more. Thanks for highlighting it.