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Focus on Content in B2B Marketing

Industrial Marketing Today

More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media. Junta42 reported that for the third straight year, marketers are planning to spend significantly more on their content marketing efforts.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

It's important to educate businesses about the different permutations of business blogging, and measurement is going to part of that. jaybaer article: [link] [link] Jon Buscall This is great, Jay. Mark, you're spot on!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Otherwise, it would be feel like an advertising content, not a blog post anymore. websitetraffic Call to Action is a great way of practicable business blogging, but it must be conducted in a very subtle manner. Otherwise, it would be feel like an advertising content, not a blog post anymore.

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Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Would You Try It With a Fox? link] Marjorie Clayman Yep…I’m sure you do [link] Is the media or the message getting in your way? link] bagarner Ahh – I see your point.

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4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Build Your Brand a Social Content Ladder in 5 Steps Why Social Supports Email in the Interactive Marketing Hub Blastoff for My New Social Media Newsletter [link] Danny Brown Great tips, Mr Baer. (how