article thumbnail

Focus on Content in B2B Marketing

Industrial Marketing Today

More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media. Junta42 reported that for the third straight year, marketers are planning to spend significantly more on their content marketing efforts.

article thumbnail

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

It's important to educate businesses about the different permutations of business blogging, and measurement is going to part of that. jaybaer article: [link] [link] Jon Buscall This is great, Jay. Mark, you're spot on!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Otherwise, it would be feel like an advertising content, not a blog post anymore. websitetraffic Call to Action is a great way of practicable business blogging, but it must be conducted in a very subtle manner. Otherwise, it would be feel like an advertising content, not a blog post anymore.

article thumbnail

Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

link] Marjorie Clayman Yep…I’m sure you do [link] Is the media or the message getting in your way? – Small Business Blog from Microsoft – Site Home – TechNet Blogs [.] Social Media expert Jay Baer just wrote a great post about organisations’ fear of failure when testing tactics.

article thumbnail

4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

However there is some usages in this for businesses blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.