PureB2B

AUGUST 3, 2016

This transparent strategy was evident when Buffer published an article telling their audience that they were experiencing financial trouble and had to layoff some of their team. Your CTA could come in the form of a white paper, in-depth details about the post, or other valuable content in exchange for the reader’s contact information.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

PureB2B

AUGUST 3, 2016

This transparent strategy was evident when Buffer published an article telling their audience that they were experiencing financial trouble and had to layoff some of their team. Your CTA could come in the form of a white paper, in-depth details about the post, or other valuable content in exchange for the reader’s contact information.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Identifying topics related to these different types of content and media for optimization will give you a better picture of what you have to work with. View Comments Rate this Post: ( 1 votes, average: 4.00

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Blog posts are among the most shared content online. LinkedIn ). Optinmonster). Optinmonster).

Stats 260

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 260

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. How to Convert Readers into Clients on Your Blog , May 26, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Business Blogging.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

MARCH 24, 2011

But if you’re looking to do more — establish your company’s executives as thought leaders in the industry, develop relationships with customers or gather feedback from prospects and clients — then a company blog is a much better choice. “If you can’t be transparent, don’t start. Great post.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Content marketing isn’t just a business blog. Content goes far beyond blog posts. Take Demandbase for example.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361