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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page. Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized? What is a Landing Page?

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9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

Focus on creating offers that are valuable in some way for your target audience, and then package that value and put it behind a lead capture form. 2) You don't offer lead gen content for people in different stages of the buyer's journey. 7) You're not using social media strategically for lead generation.

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The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Business Blogging. Lead Nurturing. This is short for web log or weblog.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

6) Blogging. An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. 7) Business Blogging. Learn more about lead generation here.).