Why Landing Pages Are an Indispensable Part of Marketing
Hubspot
APRIL 27, 2012
According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page. Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized?
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