Using Content to Move Prospects Forward in the Sales Cycle
Industrial Marketing Today
MAY 5, 2010
According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Get the free “Step-by-Step Guide to Website (re)Design” now.
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