Hubspot

APRIL 5, 2013

Much of email segmentation and lead nurturing is only made possible through marketing automation software and contacts databases. But even for those who have the software, finding the right lead nurturing strategy is a tough one. Workflow Recipe #1: Nurture Subscribers Into Leads. Key Ingredients: New Leads.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Email Marketing Automation 28

Hubspot

APRIL 27, 2012

Landing pages are much too critical to the success of your lead generation efforts to sweep under the rug, and here's why. First, let's start with a simple definition: A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form).

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

SEPTEMBER 15, 2011

Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

SEPTEMBER 26, 2013

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. An individual or group of people usually maintains a blog. Business Blogging. A conversion path is a series of website-based events that facilitate lead capture.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

MARCH 10, 2016

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. HubSpot has APIs that developers use to get information from our software into theirs.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

FEBRUARY 11, 2013

It'll help them hone their detective skills! Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them. Business Blogging. Make your content really vague.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28