Remove Business Blogging Remove Copyright Remove Demo Remove Information
article thumbnail

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. A white paper would fit the bill nicely here.

article thumbnail

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience.

Rules 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Save the World

Buzz Marketing for Technology

A fter Nancy White pointed me to Chris Lotts articles on Northern Voice, and on love, and Chris replied to my Tuesday post on how easily we unintentionally hurt each other through our actions, I did a bit more research on Chris work and discovered the remarkable chart above on Information Fluency. © Copyright 2008 Dave Pollard.

article thumbnail

Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Watching someone do the same task twice, differently, or watching two people do the same task, differently, can be very informative. Now thats a powerful business tool. © Copyright 2006 Dave Pollard. Subscribe to this blog by. Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog.

article thumbnail

Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Have these coordinators create, maintain and publish Canvassing Lists (e-mail groups) with e-mail, IM, phone and other contact information for the people in these subject matter networks, so that anyone in the firm who wants to canvass people in a network can do so with one click. © Copyright 2005 Dave Pollard. Open Business Blog.

article thumbnail

How to Save the World - PKM An Update

Buzz Marketing for Technology

Have these coordinators create, maintain and publish Canvassing Lists (e-mail groups) with e-mail, IM, phone and other contact information for the people in these subject matter networks, so that anyone in the firm who wants to canvass people in a network can do so with one click. © Copyright 2005 Dave Pollard. Open Business Blog.

article thumbnail

The Ultimate Guide to Video Marketing

Hubspot

Demo Videos. Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test. As you begin creating videos, you’ll notice a key difference between scripts and your typical business blog post — the language.