Remove Business Blogging Remove Clickthrough Remove CTR Remove Trends
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Why the Blog Post Is the New Ad Unit

Hubspot

With this newfound interest in content creation, the rise of inbound marketing, and the latest trend, native advertising , the lowly blog post has, once again, risen to prominence in the eyes of marketers who now see it as a powerful method to connect with prospects and customers by delivering valuable, educational, and useful information.

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The ABCs of Content Marketing: A Glossary of Terms

Hubspot

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Clickthrough Rate. Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. Did that visitor turn into a lead?

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

analyzing the trends, and developing actionable insights to make better informed marketing decisions. 6) Blogging. An individual or group of people usually maintains a blog. 7) Business Blogging. Business blogging retains all the attributes of "regular" blogging, but adds a tasty layer of marketing strategy on top.