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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

The chart below from a research study done by Forrester illustrates this point very clearly. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. And they use different sources to get their information. They have the insight on pain points and issues surrounding the customer.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Approximately 66% of people have discovered a new business on Twitter. About 94% of people plan to make a purchase from an industry they follow on Twitter. Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog.

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B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. It’s often (wrongly) assumed that B2C marketing is much bigger than B2B because 1) it’s much more visible to most people, and 2) there are a lot more consumers than businesses in the market buying stuff.

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

&# If you’re a business to business marketer, you ought to check it out. Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. Sending a series of emails can provide them with the information they need to make the right purchase decision.