Rick Short Explains How to Turn Staff Into Prolific Bloggers
Online Marketing Institute
JUNE 30, 2009
To me it involves things like time, money, utilization rates, and (most importantly) contact generation. I cant simply declare that, because blog "A" generates more leads than blog "B" it is better. We also need to consider the resources needed to keep the blog vibrant. Which channel is more efficient for you?
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