Golden Spiral

DECEMBER 21, 2018

Which five emails have the highest open rate? What is the conversion rate of our landing pages? What is the conversion rate of our paid ads? His win/loss record is testimony to the validity of his perspective.). Are you using your CRM, project management software, and Google tools to their fullest?

Paid Content 97

Paid Content Inbound Marketing Paid Search Agency Work Management 97

Outgrow

MAY 16, 2023

These are not answering the burning questions that are on your customer’s minds, unless they’re right at the end of the buying journey, like looking to decide whether to do business with you, which of course 99% of your target audience or not, that’s somewhere earlier in that journey towards becoming a customer.

Top of Funnel 52

Top of Funnel Marketing AI Email Marketing Work Management 52

Zoominfo

APRIL 23, 2020

Validity : Does the data conform to a common syntax? We’re talking high bounce rates , irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. A proven method of ruining bounce-rate KPIs is getting blacklisted , and earning notoriety as a sender of irrelevant SPAM.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Validity : Does the data conform to a common syntax? We’re talking high bounce rates, irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. A proven method of ruining bounce-rate KPIs is getting blacklisted, and earning notoriety as a sender of irrelevant SPAM.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Metadata

DECEMBER 3, 2020

30% open rate. That is exactly what our software does. Guillaume Cabane: So, multiple mistakes were made, and we went a very long time without validating any of those hypothesis. If your strategy is I’m going to send emails using Marketo, I’m going to do ads on Facebook, how are you going to win?

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

30% open rate. That is exactly what our software does. Guillaume Cabane: So, multiple mistakes were made, and we went a very long time without validating any of those hypothesis. If your strategy is I’m going to send emails using Marketo, I’m going to do ads on Facebook, how are you going to win?

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52