Martech

SEPTEMBER 14, 2023

The companies range from mid-market startups to large public enterprise companies. Nevertheless, according to a Adobe Marketo Engage study, deals are 67% more likely to close when sales and marketing are in alignment. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 130

Zoominfo

APRIL 23, 2020

We’re talking high bounce rates , irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. A proven method of ruining bounce-rate KPIs is getting blacklisted , and earning notoriety as a sender of irrelevant SPAM. Burned by Churn.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

We’re talking high bounce rates, irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. A proven method of ruining bounce-rate KPIs is getting blacklisted, and earning notoriety as a sender of irrelevant SPAM. Burned by churn. Data is what data does. Intent data.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Metadata

DECEMBER 3, 2020

Let’s say you have an email list of 5,000 people that you’ve built, because you said, “Hey, we’re a startup, we’re going to start doing this podcast, B2B Category Creators.” 30% open rate. That is exactly what our software does. Let’s say you have an email list.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

Let’s say you have an email list of 5,000 people that you’ve built, because you said, “Hey, we’re a startup, we’re going to start doing this podcast, B2B Category Creators.” 30% open rate. That is exactly what our software does. Let’s say you have an email list.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

chiefmartech

SEPTEMBER 3, 2015

Matt Lerner , the London distro partner for 500 Startups , will reveal how their business accelerator built an in-house “Distro Hacking” team that has worked (in the code) with hundreds of start-ups, helping them build and scale their marketing platforms. existing marketing technologies. Register here.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Advertising Agencies 40