Zoominfo

APRIL 23, 2020

We’re talking high bounce rates , irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. A proven method of ruining bounce-rate KPIs is getting blacklisted , and earning notoriety as a sender of irrelevant SPAM. Burned by Churn.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

We’re talking high bounce rates, irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. A proven method of ruining bounce-rate KPIs is getting blacklisted, and earning notoriety as a sender of irrelevant SPAM. Burned by churn. Data is what data does.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Metadata

DECEMBER 3, 2020

What it means is, do you have a group of people who you can market to on your terms? Not like I’m going to put something on social media and hope people see it. 30% open rate. So, no big hashtag fail moment in terms of content and audience. Five people reply to my email, or 100 people download a podcast.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

What it means is, do you have a group of people who you can market to on your terms? Not like I’m going to put something on social media and hope people see it. 30% open rate. So, no big hashtag fail moment in terms of content and audience. Five people reply to my email, or 100 people download a podcast.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52