Why a Sales-Driven Marketing Strategy Won’t Work for Your HealthTech SaaS Company
Golden Spiral
APRIL 1, 2022
When they begin their search for a new product or service, Google tells us they start with generic search terms, and average 12 online searches before engaging with a specific vendor’s site. As they move through the research process, they rely on content and social media to help them make purchase decisions. Take social media.
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