chiefmartech

MAY 31, 2016

The rate at which these waves are arriving has been accelerating. Two examples from the marketing automation wave are HubSpot and Marketo (which was just acquired by a private equity firm ), neither of which is profitable, even after 10 years. In theory, both could earn a healthy return over the next 10 years.

Enterprise Management 40

Enterprise Management Work Management Effectiveness Marketing Management 40

Zoominfo

APRIL 23, 2020

We’re talking high bounce rates , irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. Content has misaligned messaging, distributed to the incorrect audience (or no audience at all). Burned by Churn. This is a huge problem for businesses of all shapes and sizes.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

We’re talking high bounce rates, irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. Content has misaligned messaging , distributed to the incorrect audience (or no audience at all). Burned by churn. This is a huge problem for businesses of all shapes and sizes.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

ClickZ

JUNE 20, 2019

83% of B2B marketers distribute email newsletters with 40% stating these are critical to the success of their marketing strategy. If you have a large mailing list, verify that the platform will allow you to integrate with third-party software to import your contacts. What about email newsletters? Have those gone by the wayside?

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Metadata

DECEMBER 3, 2020

I try to really come in once you’ve hit broad market fit, but you haven’t found distribution in marketing fit. 30% open rate. That is exactly what our software does. If your strategy is I’m going to send emails using Marketo, I’m going to do ads on Facebook, how are you going to win?

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

I try to really come in once you’ve hit broad market fit, but you haven’t found distribution in marketing fit. 30% open rate. That is exactly what our software does. If your strategy is I’m going to send emails using Marketo, I’m going to do ads on Facebook, how are you going to win?

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Contently

MARCH 14, 2017

Typically, though, it’s an umbrella term that refers to software that carries out tasks that would normally require human intuition. Think recommendations on Netflix, Google Translate, software powering self-driving cars, and even GPS map services such as Waze. Everyone seems to have a different definition for AI.

Marketing AI 139

Marketing AI Marketing Automation Services Lead Scoring Lead Ranking 139