B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn
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OCTOBER 6, 2021
For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience.
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