Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. Not so long ago, B2B Marketing was a domain of one-way announcements and sharing your opinion with the world. As marketers, we know the MarTech space is crowded.

B2B 155

B2B Marketing AI Work Management Marketing Management 155

Directive Agency

JULY 7, 2017

Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. Yes, you want to maximize the visibility of your brand, but you don’t want to burn money doing so. As opposed to 1-1 tracking campaigns like PPC, attributing marketing wins to content can be tough.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

ClearVoice

JUNE 13, 2022

Apply faulty and outdated SEO tactics, and you’ll only burn through your marketing budget without achieving anything meaningful. After all, customers use search engines to find solutions to their problems. Is there clear sourcing, evidence of the expertise involved, and a background about the author or the site that publishes it?

Marketing Budget 116

Marketing Budget Tactics SEO Lead Ranking 116

ClearVoice

SEPTEMBER 3, 2020

Pause and reflect before sharing that next piece of content that’s burning a hole in your pocket. The content you create reminds your ideal customer that their problem is valid and heard. Publish a helpful article and it will be live on the web for as long as you’d like. Content marketing is slow but durable.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. It’s easy to burn a lot of money quickly if you A) aren’t a good candidate for the service or B) you don’t know how to use it effectively.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

SendX

OCTOBER 23, 2018

To help you improve your open rates, we’ve compiled the biggest list of the top email subject lines (295+) to ever exist on the internet. Sephora Insider: “ You NEED to see this new eye treatment. ” BuzzFeed Books: “ A very ~controversial~ opinion " 25. You can use these subject lines as inspiration and swipe them right off!

Best Practices 224

Best Practices Digital Marketing Funnels Top of Funnel Webinar Metrics 224

Single Grain

NOVEMBER 8, 2019

In fact, it’s probably more difficult today as a result of the average customer’s access to information and competitor deals. Today: The average customer engages with 3-5 pieces of content before talking to a sales rep. All these people are your leads – or potential customers. The thing is, selling isn’t that easy.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112