Metadata

OCTOBER 6, 2021

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. How to look at the data. The range of CTRs are from 0.10% to 2.55%.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. How to look at the data. The range of CTRs are from 0.10% to 2.55%.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Lenny's Newsletter

AUGUST 8, 2023

The founder of CRED, Kunal Shah , has a great framework for evaluating potential new solutions, called Delta-4: What would a customer rate the existing solution on a scale of 1 to 10? What would they rate your solution? Art by Natalie Harney. Your solution needs to be +4 better for anyone to care about your product.

Startups 52

Startups Work Management CPO Enterprise Management 52