article thumbnail

Our Unique Approach to Content Marketing in 2017

Directive Agency

Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. Yes, you want to maximize the visibility of your brand, but you don’t want to burn money doing so. Youtube channels work for many hands on marketers working in the trenches of campaign set up and optimization.

article thumbnail

B2B Category Creators Episode 3 Transcript

Metadata

30% open rate. You can look on YouTube for it. Guillaume Cabane: It’s got to correlate really well with what’s going to happen when the revenue hits. ” And the third is, “Oh, you say it’s going to double my click rate or double my engagements. And, they just burned the competition down.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Category Creators Episode 3 Transcript

Metadata

30% open rate. You can look on YouTube for it. Guillaume Cabane: It’s got to correlate really well with what’s going to happen when the revenue hits. ” And the third is, “Oh, you say it’s going to double my click rate or double my engagements. And, they just burned the competition down.

article thumbnail

40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Source: Szymon Deja on YouTube Eye tracking involves special equipment that casts a light on the subject’s eyes. Since you shouldn’t have to burn hours of your time exploring those strengths and weaknesses to find which suits your use case best, we’ve done it for you. Overall score (based on our test and analysis): 6/10 G2 Rating: 4.9/5