Get Your Experimentation Team Up to Speed: Tips From 3 Experimentation Pros
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OCTOBER 25, 2022
If you’re just starting out, Alex Birkett suggests a smooth way to glide into the groove: When you’re starting your experimentation program, work with an agency or consultant. The tool can only be as good as the brain using it. Team Over Tools — The Zeitgeist of the New Experimentation Era. What do you think came off of this practice?
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