Burn Rate, Communities, P2P and Validation

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

JUNE 27, 2023

We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. What are the different formats that we can use to engage community or produce content? What are the trends?

Marketing AI

Marketing AI Creativity Burn Rate B2B Thought Leadership

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

Valid question and I responded with, “You don't need to use Twitter. But if you sell something at a high enough price-point, such that even an incredibly low conversion rate will yield a healthy ROI, Twitter makes sense even from a siloed “strictly sales&# perspective.

Twitter

Twitter CRM Business Paid Search Agency

B2B Marketing Zone

Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Is Twitter for Business Even Worth the Trouble | social crm.

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