Remove Burn Rate Remove CMO Remove Differentiation Remove Funnel Advertising
article thumbnail

Fearless Marketing: Meet the Small Team Selling Big Dreams

Unbounce

For small and midsize businesses (SMBs), marketing campaigns may be smaller —c’mon, who has the budget to advertise in the Superbowl?!— When it comes to increasing the number of women in tech roles, it’s a slow-burning candle. Patricia Fernández Carrelo, CMO, allWomen. Patricia Fernández Carrelo, CMO, allWomen.

article thumbnail

B2B Category Creators Episode 3 Transcript

Metadata

My name is Dave, the CMO of a company called Privy. So, if you can study that… That book was written in 1986, or go back to 1924, Eugene Schwartz’ Scientific Advertising, or Claude Hopkins, 1924. 30% open rate. I think my particular appetite is in using the product in a different way, to differentiate.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Category Creators Episode 3 Transcript

Metadata

My name is Dave, the CMO of a company called Privy. So, if you can study that… That book was written in 1986, or go back to 1924, Eugene Schwartz’ Scientific Advertising, or Claude Hopkins, 1924. 30% open rate. I think my particular appetite is in using the product in a different way, to differentiate.

article thumbnail

B2B Marketing Guide

OutboundView

If you’re responsible for budget allocation across sales or marketing (Head of Sales or CMO), this guide is for you. If you’re interested in learning new tactics around driving top-of-funnel activity (sales management and individual contributors in sales and marketing), this guide is for you. Customer Research . Customer Profile.

article thumbnail

The Complete Guide to Shopify Conversion Rates in 2022 (+ Expert Backed Tips & Examples)

Convert

It’s natural to shift your focus to your Shopify conversion rates (CVR). Among Shopify store owners, CRO (conversion rate optimization) specialists, and agencies, boosting CVR is a borderline obsession. What is Conversion Rate? Conversion rate is the number of conversions divided by the number of visitors to the site.

article thumbnail

The Complete Guide to Shopify Conversion Rates in 2022 (+ Expert Backed Tips & Examples)

Convert

It’s natural to shift your focus to your Shopify conversion rates (CVR). Among Shopify store owners, CRO (conversion rate optimization) specialists, and agencies, boosting CVR is a borderline obsession. What is Conversion Rate? Conversion rate is the number of conversions divided by the number of visitors to the site.