Metadata

OCTOBER 6, 2021

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. “Learn More” has the highest clickthrough rate on LinkedIn—but also the highest CPL. Our data shows that longer ads have the best clickthrough on Facebook vs. shorter ads on LinkedIn.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. “Learn More” has the highest clickthrough rate on LinkedIn—but also the highest CPL. Our data shows that longer ads have the best clickthrough on Facebook vs. shorter ads on LinkedIn.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Convert

JANUARY 31, 2022

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

APRIL 26, 2016

Installation intention, however, seems to be trending in the opposite direction. While the 18-24 demographic may have the highest adoption rate already, the benefits of ad blocking is resonating the most with those that are 45 or older. Some people just like to watch the world burn. The other beauty of newsletters?

Paid Search Agency 28

Paid Search Agency Ads Software Ad Exchange 28

Sprout Social

MARCH 27, 2023

The report’s high impact data and sleek, on-trend design make it shareworthy, which prompts our customers to post it on their personal accounts. Use popular formats and trends to shape your creative development. For others, content made with trending sounds makes the perfect timely complement to an ongoing campaign.

Social Media 123

Social Media Paid Content Campaigns Media 123

Hubspot

DECEMBER 17, 2013

If you could ask a top marketing expert any burning question you have, whether it''s about content creation or social media, or perhaps paid marketing or email -- what would it be? When it comes to metrics for individual email sends and A/B tests , the open rate (OR) of an email send is a vital one to monitor. Where do I start?

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Hubspot

FEBRUARY 11, 2013

Snowpocalypse2013 is a trending topic right now! Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question. You'll increase your clickthrough rate! Bonus points if you send them emails about your discounted rates after already locking them in to your full price.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28