B2B Marketing Directions

AUGUST 13, 2022

Marketing industry pundits have produced an abundance of resources addressing how marketing can drive business growth. However, most of these resources focus on how to use individual marketing techniques or tactics to generate growth. There are fewer resources that address growth from a more strategic perspective.

Organization 52

Organization Marketing Management RFP Barriers 52

SpotMe Blog

JUNE 30, 2023

High costs to attend : Provide ticket discounts and bundle packages to make your event affordable and accessible. This means: Segmenting your audience into groups with similar attributes and interests. Then, tailor content and messaging to resonate with each segment. Pick a winner to receive a free ticket.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Hinge Marketing

NOVEMBER 15, 2016

Segmentation. The key to getting the right message to the right person is segmentation. You want to segment your list as much as possible and tailor the journey from there. Depending on the platform, segmentation can be highly dynamic, adjusting (adding or subtracting people) for a series of data or conditions.

Work Management 48

Work Management Marketing Management Marketing Automation Services Automation 48

Hinge Marketing

APRIL 17, 2019

Well over half of firms (57%) are planning to tackle this need with additional training or by engaging an outside resource. Each offers different automation and analytics tools, but many are bundled into automation suites. Segmenting your database for better targeting and more personalization.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93