Choozle

JANUARY 23, 2024

The conference highlighted advancements in digital health, Generative AI, sustainability, gaming, vehicle tech, cybersecurity, the future of money, space tech, streaming, and identity solutions as Google begins to deprecate third-party cookies. Nearly everyone I spoke with is looking at much better growth in 2024 than we saw last year.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Convert

DECEMBER 23, 2021

And if you’re one of the first 5 results on Google SERPs, you get 67.6% You’d want to be able to track, analyze, and forecast your key eCommerce performance metrics and KPIs (key performance indicators) like: ROAS (Return on ad spend) Customer LTV (Lifetime value) Cart abandonment rate AOV (Average order value), and more. Minimal.

Conversion Rate 52

Conversion Rate Optimization Conversion Cross-Selling 52

Convert

APRIL 12, 2022

Your ROAS is plummeting thanks to iOS 14 You’re probably spending more money than before trying to get eyeballs on your product, but the post-ATT world has messed with the way pixel-based conversions work. Mail Privacy Protection (MPP) has made sure of that. Solution: Use the Google Chrome extension, Ignore X-Frame headers.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Your ROAS is plummeting thanks to iOS 14 You’re probably spending more money than before trying to get eyeballs on your product, but the post-ATT world has messed with the way pixel-based conversions work. Mail Privacy Protection (MPP) has made sure of that. Solution: Use the Google Chrome extension, Ignore X-Frame headers.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52