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Customer journey orchestration: What it is and why marketers should care

Martech

The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. It leverages powerful data analysis and automation to understand each customer’s behavior, preferences, and purchase history. It’s also increasingly digital.

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Marketing Your Multi-Product (or Multi-Division) Brand

Adobe Experience Cloud Blog

Author: Phillip Chen If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Different product teams might be competing for resources, or could be operating separately from the other teams or divisions. Prioritize Your Products. Base Interest on Behavior.

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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

First of all, to answer the question in the title: Yes, Netflix is a SaaS company that sells software to watch licensed videos on demand. It's actually been a business model since the 1960s. ): Computers were also very expensive, making it unrealistic for any company other than a large enterprise to purchase one, never mind several.